MKT 331. Principles of Marketing (3)

A study of the types of marketing institutions and their underlying functions, policies, practices, procedures, concepts and problems. Prerequisite: Junior Standing or permission of instructor.

MKT 332. Principles of Advertising (3)

A study of advertising principles and techniques with attention given to all aspects of advertising campaigns, media, and programs. Prerequisite: MKT 331 or permission of instructor.

MKT 335. Retailing (3)

A study of the activities of managing, merchandising, and promotional functions dealing with retailing operations. Prerequisite: MKT 331 or permission of instructor.

MKT 336. Purchasing (3)

The nature, process, practice, theory and significance of purchasing functions in organizations are covered. Prerequisite: MKT 331 or permission of instructor.

MKT 339. Market Research (3)

A study of the uses of quantitative methods of research in marketing decision making and problem solving. Topics covered include the research process, scientific method, data gathering and analysis, and interpretation of findings. Prerequisite: MKT 331 or permission of instructor.

MKT 432. Sales Planning and Management (3)

Topics covered include selecting, training, compensating, motivating and evaluating sales personnel; and planning sales campaigns for products, services, or regions. Prerequisite: MKT 331 or permission of instructor.