The mission of the sports management program is to graduate professional practitioners and researchers, who have the skills to be leaders in the sport industry. To provide students with the instruction of how to manage sports programs and facilities, understanding of how to promote and market sports programs, and to provide a solid academic foundation necessary for pursuit of a graduate degree, or an entry-level position in the sport industry. As a strategic guiding principle, a unique blend of instruction and mentorship is given to students based upon the college core values of teaching and learning, creativity and innovation, outreach, engagement, and resource stewardship. Under those principles, sport management faculty strive to instill the values, and positive impact of sports in students, and within communities.