Voorhees alumnus choreographs pieces to the Beyoncé Coachella Performance

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Voorhees alumnus choreographs pieces to the Beyoncé Coachella Performance

April 20, 2018

Alumnus Jamal Rasheed had an opportunity to choreograph sections to a few Beyoncé songs for her performance at the 2018 Coachella Valley Music and Arts Festival.

Rasheed collaborated with his fraternity brother and friend, Joe Brown, after he auditioned to be one of the choreographers for Beyonce’s performance. He created steps for sections of “Crazy in Love,” “7/11,” “Diva,” her reunion performance with Destiny’s Child “Say my name,” and a mock probate skit for her Historically Black College and University (HBCU) tribute.

Rasheed, who comes from a family of artists, is no stranger to being around celebrities. However, this was his first time choreographing something for a major celebrity.

“I was there on a job to teach steps to Beyoncé. I did not have time to be star struck. She was a hard worker and stayed focus. This opportunity has gotten me a lot of media attention I was not expecting and I appreciate all the recognition,” Rasheed said.

In 2017, Rasheed competed in Jennifer Lopez’s “World of Dance,” a television dance competition on NBC, starred as a cameo for Saturday Night Live, and performed as a dancer for one of Pharrell Williams’ N.E.R.D. concerts.

Since the public discovered Rasheed’s talent and ability, he said he is beginning to understand he is a face now and people recognize him and reach out.

“I now have to re-brand myself. Friends and family members recognized some of my moves during her performance before I could even tell them,” Rasheed said.

Rasheed said he would love to work with more celebrities and continue building on his professional rapport.

“I want to someday open up my own dance company because I love to dance and have a performing arts skill,” Rasheed said.

He is a 2010 Voorhees graduate with a bachelor’s degree in mass communications. Rasheed was a member of the Eta Iota Chapter of Alpha Phi Alpha, Fraternity Inc., where he served as step master and president, president of Model Troupe, captain of the Voorhees College Dance Team, and a member of the Voorhees College Concert Choir.

Currently, Rasheed resides in Los Angeles and teaches Hip-Hop, ballet, and tennis classes. In addition, he assists cheerleading teams preparing for competition.

For more information, contact the Office of Communications, at 803-780-1191 or at communications@voorhees.edu.